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What to know before your first bleach: 5 important tips to prevent hair damage
Bleaching is a technique that can make hair colors look vibrant and eye-catching. However, many people hesitate to try it because they fear severe damage to their hair. But is that really the case?
In this guide, we’ll walk first-time bleachers through everything they need to know—from preparation before bleaching to proper aftercare. With the right knowledge, you can achieve stunning, vivid hair colors while still maintaining healthy hair!
What is hair bleaching? Are there hair colors that don’t require bleach?
Hair bleaching is a process that removes the natural pigment (melanin) from your hair to lighten it, making it easier to dye vibrant or lighter shades. This is usually done with bleaching powder or lightening cream, which opens the hair cuticles and breaks down natural pigments. After bleaching, hair typically turns blonde, white, or pale yellow, providing a brighter base for coloring.
Which hair colors don’t require bleaching?
Some dyes can achieve darker or more natural tones without bleaching, depending on your original hair color and your desired result:
Darker shades: such as dark brown, chocolate, or reddish brown.
Warm tones: such as burgundy, chestnut, or deep violet.
If you want to achieve a bright, vivid hair color, here are some key reminders for those bleaching their hair for the first time:
Choose a professional stylist
An experienced hairstylist can properly control the bleaching process, preventing scalp discomfort or over-bleaching.
Inform your stylist about your dyeing and perming history
This helps the stylist accurately assess your hair condition and whether it can handle the desired color. Be sure to mention if you’ve ever used box dyes at home.
Plan your target hair color
Discuss your ideal shade with your stylist. Together, they can evaluate how many bleaching sessions are needed to achieve your goal.
Understand post-bleach fading
Bleached hair tends to fade faster than regular dyed hair. Before bleaching, talk with your stylist about how the chosen color will look as it fades to avoid disappointment later.
Don’t wash your hair 2–3 days before bleaching
Since bleaching is a stronger process, it’s recommended not to wash your hair for 2–3 days beforehand. This allows natural scalp oils to build up and form a protective barrier, reducing irritation from bleach.
After-bleach care and maintenance tips
After bleaching, hair becomes more fragile and prone to dryness, split ends, or breakage. Proper care is the key to maintaining healthy hair:
Use a color-protecting shampoo
Choose products formulated for bleached hair to slow down color fading.
Deep condition weekly
Apply intensive treatments to replenish lost moisture and nutrients, improving hair strength and resilience.
Reduce heat damage
Limit the use of blow dryers, curling irons, and other hot tools to protect fragile strands.
Avoid excessive pulling
Use a wide-tooth comb, especially when hair is wet, to minimize breakage and damage.
Protect from UV rays
A commonly overlooked step! Colored hair is highly vulnerable to heat and sun exposure, which can damage pigments and cause faster fading. Use a hair sunscreen spray to extend your color’s vibrancy.
Recommended hair care products after bleaching
The bleaching process strips away melanin and keratin structures from the hair, leaving it dry, fragile, and prone to breakage. Using the right hair care products after bleaching is not only essential for repairing damage but also for maintaining vibrant color.
Replenish lost nutrients and moisture
Bleaching causes protein loss, leaving hollow spaces inside the hair shaft. Using intensive repair masks can fill these gaps and rebuild the hair structure.
Prevent further damage
Damaged hair is more vulnerable to external stress such as UV rays and heat styling. Hair care products form a protective layer on the surface, shielding strands from additional harm.
Maintain color vibrancy
While bleached hair offers bright, vivid colors, it also fades quickly. Specialized color-protecting products help lock in pigments and extend the lifespan of your color.
Product recommendations:
Deep repair hair mask – MCG Magic Jungle Hair Mask
Specially developed by professional stylists for bleached and damaged hair. With just two simple steps, it delivers intensive repair to restore strength and shine.
Color-protecting shampoo – MEM Empower Shampoo
Designed for damaged or chemically treated hair. With small molecules for better absorption, plus Japan’s latest super-antioxidants Fulvic Acid and SOD, it cleanses the scalp while strengthening hair fibers and preserving color.
Q1: Will bleaching seriously damage my hair?
Yes, bleaching does cause some loss of protein and moisture in the hair. However, with proper professional care and by choosing the right products, the damage can be significantly minimized.
Q2: What if my hair color fades too quickly?
After bleaching, avoid over-washing your hair and use products specially formulated for colored hair, such as color-protecting shampoos and hair masks. These help extend the vibrancy and lifespan of your color.
Bleaching is a great way to express personal style, but achieving vibrant, healthy-looking color requires mindful maintenance. With the right preparation before bleaching and consistent care afterward, you can minimize damage and keep your hair in its best condition. Whether it’s through deep repair masks or color-protecting shampoos, choosing the right products makes all the difference—helping you enjoy vivid color and strong, healthy strands.
Beauty doesn’t have to come at the cost of health. By mastering a few simple bleaching care tips, you can effortlessly achieve your ideal hair color along with silky, manageable hair.
For bleached hair, it’s recommended to use color-protecting, color-depositing, or toning shampoos in your daily routine.
Color-Protecting Shampoo: Its main function is to slow down color fading, allowing the hair to fade naturally and evenly.
Color-Depositing Shampoo: Its main function is to replenish pigments in the hair, restoring vibrancy and shine.
Toning Shampoo (“White”): Corrects brassy yellow tones in the hair, creating a soft, smoky finish.
◆ Color-protecting shampoo
◆ Developed and manufactured in Japan, imported as original
◆ Contains antioxidant ingredient SOD to slow down color fading
◆ Sakura extract enhances scalp hydration and soothes discomfort after bleaching and dyeing
◆ Color-depositing shampoo
◆ Available in 6 cool and warm shades, plus a special anti-brass purple shampoo
◆ Ideal for maintaining bleached or color-treated hair and refreshing faded tones
◆ Corrects unwanted tones like green or yellow
◆ 4 Key Features: Stain-free, non-patchy, easy to lather evenly, and leaves hair smooth
Locks in hair color while cleansing like a regular shampoo—leaving your hair soft, nourished, and vibrant without dryness. It’s more than just color care—it’s total hair care.
◆ Toning function – neutralizes unwanted yellow pigments in the hair
◆ 4 Key Features – no staining on hands, no patchy color, easy to rinse evenly, and leaves hair smooth after washing
Bleached hair loses more moisture and protein, leaving it more prone to damage. It’s recommended to use a hair mask after shampooing, as hair masks are enriched with intensive hydrating and protein-based ingredients that help strengthen elasticity and rebuild hair structure.
“MEM Empower Hair Mask” - Ideal for severely damaged hair (e.g., bleached 3 or more times). Enriched with Japanese platinum nano-capsules, it delivers essential moisture and nutrients deep into the hair.
“Magic Jungle Hair Mask” – Ideal for moderately damaged hair (such as non-bleached hair or hair bleached 1–2 times). Enriched with proteins to strengthen the hair structure and improve resilience.
◆ Developed and manufactured in Japan, imported as original product
◆ Contains platinum nano-composite capsules with small molecules for better absorption
◆ Repairs and nourishes the CMC (cell membrane complex) pathways
◆ Suitable for bleached, permed, and severely damaged hair
◆ Salon-grade hair mask
◆ Developed by professional hair stylists
◆ Lightweight, non-greasy texture for easy absorption
◆ Strengthens hair and enhances elasticity
Bleached hair is especially vulnerable to heat damage from tools like blow dryers and flat irons, which can further weaken the hair and accelerate color fading, leading to secondary damage.
“MEM Empower Hair Oil” – Suitable for bleached and severely damaged hair. Formulated with dual-type amino acids to effectively lock in essential moisture, reduce frizz, and restore smoothness.
◆ Suitable for bleached, permed, and severely damaged hair
◆ Leave-in hair treatment
◆ Developed and manufactured in Japan, imported as original product
◆ Contains hydrolyzed keratin to maintain scalp moisture and fiber integrity, nourishing the scalp, enhancing hair elasticity, and reducing breakage