From family barbershop to GiWo hair studio transform

After 40 years: From family barbershop to GiWo hair studio transformation!

Tucked within Yinglin Alley near Taichung’s Fengjia Night Market is a 40-year-old hair salon. Originally named "Jia Beauty Salon" by the first-generation owner, the space underwent a transformation four years ago when second-generation owner Cynthia took over. She revamped the interior, rebranded it as "GiWo Hair Studio", and transitioned from a family barbershop to a modern salon. While much has changed, the passion for hairdressing remains as strong as ever.

Taichung GiWo Hair Studio

Catalogue

I. Supported by family: The decision to take over

II. Transforming a traditional family barbershop

III. Choosing a studio format to serve everyone better

IV. Taichung hair salon recommendation – GiWo Hair Studio

1. Hairstylist Cynthia

2. Hairstylist Candy

V. GiWo Hair Studio Salon information

Supported by family: The decision to take over

Five years ago, Cynthia, who was working at another salon, began considering a career change. Around the same time, her mother expressed a desire to retire from Jia Beauty Salon. Upon learning of Cynthia's interest in taking over, her mother offered full support, saying, "If you want to work hard here, I’ll support however you want to do it." With her mother’s unwavering backing, Cynthia decisively returned to Yinglin Alley to take the reins and keep the salon’s legacy alive.

The key to shaping GiWo Hair Studio as it is today was Cynthia finding a business partner, Candy. From remodeling the salon to determining its operations, the duo worked hand in hand. The two-story space is split between them, with Cynthia managing the first floor and Candy overseeing the second floor.

GiWo Hair Studio: A simple yet comfortable environment

Transforming a traditional family barbershop

The biggest challenge during GiWo Hair Studio's transformation was communication with Cynthia's mother. Although her mother had expressed unconditional support, she was concerned about the loyal clients who had been with the salon for 40 years. She worried they might feel displaced without the familiar environment they were used to. As a result, it took some time for them to find common ground on renovations and pricing adjustments.

The original look of the first generation "Jia Beauty Salon"

"You can come in! The owner is still the same!" This was the phrase Cynthia often repeated during the early days of GiWo Hair Studio's transformation. When the renovations were first completed, many loyal clients hesitated to enter. They would peek through the door, searching for the familiar hairstylist who had always greeted them. To ease their concerns, Cynthia would personally step outside to invite them in.

During the transition, Cynthia's mother also stayed in the salon to reassure long-time clients by continuing to serve them. With Cynthia's warm and enthusiastic approach, the loyal customers gradually felt more at ease and began to return. "I truly welcome these old clients because their presence helps us grow," Cynthia shared. Ensuring that her mother's clients still had a familiar place to visit was essential, and their continued patronage became a sign of trust and recognition for Cynthia's efforts.

Choosing a studio format to serve everyone better

The compact GiWo Hair Studio exudes a magical ability to help clients relax quickly. With a combined total of just ten seats across the first and second floors, the salon operates on a fully appointment-based system, where each stylist provides one-on-one service, ensuring a sense of security for clients.

Cynthia, who values interaction, describes her relationships with clients as friendships. She aims to create a space where clients feel at ease, which is why she chose the studio format to offer a private and personalized experience. This sets GiWo apart from the bustling atmosphere of chain salons. Over time, both Cynthia and Candy have cultivated their own loyal client base here. For many, visiting GiWo isn’t just about getting a haircut—it’s also about sharing and uplifting their mood.

GiWo Hair Studio’s second floor features a cozy balcony

For Cynthia, taking over as the second-generation owner meant not only addressing the skepticism of long-time clients toward the studio’s transformation but also attracting new customers to GiWo Hair Studio. With a client-first approach, Cynthia focused on creating a relaxing and private space while also designing events and activities from the client’s perspective. She planned content that clients would genuinely enjoy and find beneficial, ensuring that her thoughtful efforts were well-received. To those who love GiWo, the studio has become more than just a salon—it’s a warm and welcoming haven.

Taichung hair salon recommendation – GiWo Hair Studio

Two of the most requested styles at GiWo Hair Studio are unique-colored internal highlights and easy-to-maintain curls. Cynthia explains that most clients here prefer hairstyles that require minimal upkeep, making simple and manageable looks particularly popular. If you're looking for a hairstyle that's both easy to maintain and tailored to your personal style, visit GiWo Hair Studio and enjoy a transformative experience. Let Cynthia or Candy provide you with their expert recommendations for your perfect look.

Hairstylist Cynthia

Instagram: @giwo_cynthia

Specialty: Unique color hair dyeing