M-palace Taichung: Stylish party-themed salon experience.

2024-12-27｜Lena

The M-Palace Wenxin Branch, led by renowned hairstylist Miyake, is a prominent salon brand established in November 2020 in Taichung's prime Seventh District on Wenxin Road, near the Taichung City Government and the Taichung National Opera House. Following two successful locations in Taipei's East District, this marks M-Palace's first expansion beyond Taipei. Unlike the "vivid and unique colors" focus of its northern branches, the Wenxin Branch has gained recognition in central Taiwan with its emphasis on Korean-inspired styles.

Catalogue

I. Introduction of Taichung salon - M-Palace Wenxin Branch

II. M-Palace Wenxin Branch team introduction

1. Hairstylist Nina - Perm and dye transformations, creating Korean drama-inspired looks

2. Hairstylist Henry - Men's perm specialist, known for sleek, pressed perm styles

3. Hairstylist Ruby - Expert in relaxed wave perms and sharp men's hairstyles

4. Hairstylist Seven - Non-bleach vibrant hair colors and scalp treatments

5. Hairstylist Chris - Men's unique hair colors and perms

6. Hairstylist Ace - Japanese hairstyles and short haircuts

Introduction of Taichung salon - M-Palace Wenxin Branch

With its mauve-colored exterior, pink cabinets, and an eye-catching carousel at the entrance, the phrase "Korean Princess Style" immediately comes to mind, leading me to assume that M-Palace Wenxin Branch primarily caters to a female clientele. Manager James shared that the dreamy pink-themed decor initially gave consumers the impression that the salon exclusively served women. However, thanks to several stylists specializing in men's services, the salon gradually gained recognition online. "Now, we have more and more male customers; sometimes, the entire salon is filled with men," Manager James said with a laugh.

In an industry with a high density of salons and intense competition, maintaining a steady foothold requires a unique operational strategy. For customers, M-Palace aims to deliver the image of "a stylish salon with a party-like atmosphere," characterized by a joyful vibe and bright lighting, allowing guests to experiment with new looks in a comfortable and relaxing environment. For the team, the goal is to create a space where stylists feel supported and find a sense of accomplishment. Manager James believes, "Once a stylist discovers their value here, they’ll develop a different perspective for their future."

M-Palace Wenxin Branch team introduction

Hairstylist Nina

Specialties: Perm and color transformations, creating Korean drama-inspired looks

Instagram: @ninaonni.mpalace